Talantix.io
Remote Position•12.03.26
AI SCORE 8.5

Director of Retail & Shopper Marketing - Remote

$120K–$150K/year
RemoteRetail Marketing
Retail Marketing•Shopper Marketing•Brand Management•Data Analysis•Budget Management•Cross-Functional Leadership•Performance Marketing•Hubspot•Shopify

About the Role

We are seeking a talented and experienced Director of Retail & Shopper Marketing - Remote to lead our marketing initiatives. In this role, you will have the opportunity to shape our retail marketing strategy, drive shopper engagement, and enhance brand visibility across various channels. You will collaborate with cross-functional teams to deliver impactful marketing campaigns that resonate with consumers and drive sales growth.

What You'll Do

  • Develop and implement comprehensive retail and shopper marketing strategies that align with business goals.
  • Lead a team of marketing professionals to execute campaigns across digital and traditional channels.
  • Analyze consumer insights and market trends to inform marketing strategies and optimize performance.
  • Manage budgets effectively, ensuring optimal allocation of resources for maximum ROI.
  • Foster strong relationships with retail partners to enhance brand presence and drive sales.
  • Utilize data analysis to measure campaign effectiveness and make data-driven decisions.
  • Oversee the production of marketing materials and ensure brand consistency across all touchpoints.
  • Collaborate with product development teams to align marketing efforts with new product launches.

Requirements

  • 10+ years of experience in retail marketing, shopper marketing, or brand management.
  • Proven track record of leading successful marketing campaigns that drive sales growth.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
  • Experience in budget management and performance marketing.
  • Familiarity with digital marketing tools and platforms, including HubSpot and Shopify.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Leadership experience with a focus on team development and mentorship.

Nice to Have

  • Experience in the CPG industry.
  • Knowledge of Web3 and crypto marketing strategies.
  • Familiarity with loyalty programs and customer retention strategies.

What We Offer

  • Competitive salary and equity packages.
  • Comprehensive benefits for well-being and growth.
  • Generous PTO and wellness support.
  • Free Grüns subscriptions.
  • Strong benefits coverage for employees and families.
Why This Job8.5 of 10

This remote Director of Retail & Shopper Marketing position offers a competitive salary and equity packages, along with the opportunity to lead impactful marketing strategies in a dynamic environment.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Deep expertise in Retail Marketing and Shopper Marketing, leveraging tools like Hubspot for campaign management and Shopify for e-commerce integration to drive data-driven decisions.

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Strong analytical mindset with a focus on data analysis to measure campaign effectiveness and optimize budget management for maximum ROI in a remote work environment.

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Proven cross-functional leadership skills, with experience in collaborating with product, sales, and customer service teams to create cohesive marketing strategies that enhance brand visibility.

Learning Resources

→Retail Marketing Strategy Guideguide
→Data-Driven Marketing Coursecourse
→Shopper Marketing Insights Articlearticle

Career Path

Director of Retail & Shopper Marketing - Remote(Now)→Vice President of Marketing(2-4 years)→Chief Marketing Officer (CMO)(5-7 years)

Market Overview

Market Size 2024
$17.2B
Annual Growth
10.5%
AI Adoption in Retail Marketing
45%
Investment in Digital Marketing
+25%
Labour Demand for Retail Marketing Roles
+15%
Avg Salary for Director of Retail Marketing
$150K

Skills & Requirements

Required
Retail MarketingShopper MarketingBrand Management
Growing in Demand
Customer Experience ManagementDigital AnalyticsOmnichannel Strategy
Declining
Traditional Media BuyingEmail Marketing (Static Campaigns)

Domain Trends

Rise of AI-Driven Personalization
45% of retailers are leveraging AI to enhance customer personalization, leading to higher engagement rates and conversion.
Shift Towards Omnichannel Marketing
73% of consumers prefer shopping through multiple channels, prompting brands to integrate online and offline marketing strategies.
Increased Focus on Sustainability
60% of shoppers are willing to pay more for sustainable products, pushing brands to adapt their marketing strategies to highlight eco-friendly practices.

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