Director of Marketing - FinTech Growth Leader

About the Role

We are seeking a Director of Marketing to lead our marketing efforts at Nitra, a pioneering company in the FinTech space. As a Director of Marketing remote, you will play a crucial role in shaping our marketing strategy and driving revenue growth. Our mission is to enhance the healthcare system through innovative technology, and we need a visionary leader to help us achieve that.

What You'll Do

• Lead and manage the marketing team across demand generation, product marketing, content, and events.
• Hire, develop, and hold team members accountable to revenue-linked performance metrics.
• Own marketing’s contribution to ARR growth and pipeline quality.
• Establish strong SLAs and feedback loops with Sales to ensure alignment and conversion efficiency.
• Define ICP clearly and align channel strategy accordingly.
• Plan and execute full-funnel marketing campaigns with measurable revenue outcomes.
• Own and optimize the marketing tech stack, including drip campaigns, CRM integrations, intent signals, lead routing, SEO campaigns, and attribution tracking.
• Utilize AI tools and automation platforms (e.g., Replit, Clay) to scale marketing workflows.
• Understand website intent patterns and map the full lead journey from first touch to closed deal.
• Lead product launches end-to-end, including positioning, messaging, and cross-functional execution.
• Manage marketing budgeting, quarterly planning, and resource allocation tied to company revenue goals.
• Build scalable systems and processes that support long-term growth.

Requirements

• 6–8+ years of marketing experience in VC-backed technology companies.
• Significant managerial experience leading and developing marketing teams.
• Strong growth marketing background with technical fluency.
• Deep understanding of marketing infrastructure, attribution, intent data, and funnel mechanics.
• Hands-on experience with modern marketing tech stacks and AI-driven automation.
• Experience launching products and driving measurable business outcomes.
• Strong cross-functional leadership and partnership with Sales.
• Ability to define ICP and determine effective lead generation channels.
• Experience managing multiple concurrent marketing initiatives and budgets.
• Product marketing (PMM) background preferred; growth experience as strong alternative.

Nice to Have

• Experience with healthcare technology marketing.
• Familiarity with SEO and content marketing strategies.
• Previous experience in a startup environment.

What We Offer

• Equity: Everyone at Nitra is an owner. When the company wins, you win.
• Competitive Salary: Your salary will reflect your experience and reward your contributions to Nitra.
• Health Care: Comprehensive health, vision, and dental insurance options.
• Retirement Benefits: Generous employer 401K match.
• Hybrid Policy: Work from the office four days a week with Wednesdays designated as a work-from-home day.