Director of Demand Generation - Remote

About the Role

We are seeking a talented and experienced Director of Demand Generation - Remote to lead our demand generation efforts. In this role, you will be responsible for developing and executing comprehensive marketing strategies that drive customer acquisition and growth. You will work closely with cross-functional teams to optimize our marketing automation, CRM systems, and data analytics to enhance our demand generation initiatives.

What You'll Do

• Develop and implement a demand generation strategy that aligns with our business objectives and drives revenue growth.
• Lead a team of marketing professionals to execute campaigns across various channels, including digital marketing, paid media, and account-based marketing.
• Utilize data-driven insights to optimize marketing performance and improve customer engagement.
• Collaborate with sales and customer success teams to ensure alignment on lead nurturing and conversion strategies.
• Manage the marketing budget and allocate resources effectively to maximize ROI on campaigns.
• Stay up-to-date with industry trends and best practices in demand generation and B2B marketing.
• Leverage marketing automation tools such as HubSpot and Salesforce to streamline processes and improve efficiency.
• Analyze campaign performance metrics and report on results to stakeholders.

Requirements

• 5+ years of experience in demand generation or related field, with a proven track record of driving customer acquisition and revenue growth.
• Strong understanding of B2B marketing strategies, including account-based marketing and lead nurturing.
• Experience with marketing automation platforms (e.g., HubSpot, Salesforce) and data analytics tools.
• Excellent communication and relationship-building skills.
• Ability to work collaboratively in a remote team environment.
• Proficiency in data analysis and reporting, with experience in SQL and data engineering.
• Familiarity with digital marketing channels and techniques, including SEO, PPC, and social media marketing.
• Experience in SaaS or technology industries is a plus.

Nice to Have

• Knowledge of machine learning and AI optimization techniques.
• Experience with React and Tailwind for marketing purposes.
• Advanced degree in Marketing, Business, or a related field.

What We Offer

• Remote-first work environment with flexibility to balance work and personal life.
• Competitive compensation reflecting your impact and expertise.
• Flexible vacation policy and paid parental leave.
• High-quality Medical, Dental, and Vision insurance.
• 100% company-paid Short-Term and Long-Term Disability insurance.
• Access to supplemental insurance for unexpected events.
• 401k program to help secure your financial goals.