Digital Marketing Manager - Remote Opportunity

About the Role

As our Digital Marketing Manager, you will play a crucial role in driving brand growth and revenue through data-driven digital strategies. This is a fantastic opportunity to work remotely while leading initiatives that increase awareness, generate demand, and optimize performance across various channels. You will translate marketing goals into measurable digital initiatives, ensuring our website, campaigns, and marketing technologies work together to deliver meaningful business outcomes.

What You'll Do

• Own and optimize overall website performance, focusing on functionality, user experience, content accuracy, and lead generation effectiveness.
• Define and manage website goals tied to awareness, engagement, and pipeline contribution.
• Maintain site structure, navigation, and content roadmap in partnership with web development teams.
• Develop and execute integrated digital marketing strategies across paid, owned, and earned channels.
• Plan, launch, and optimize multi-channel campaigns, including paid media, ABM, email, social, and nurture programs.
• Manage digital and programmatic advertising campaigns across platforms such as Google Ads, LinkedIn, and 6sense.
• Oversee campaign budgets, forecasting, and performance tracking.
• Serve as the lead for digital analytics and performance reporting using tools such as GA4, Full Circle Insights, and PathFactory.
• Build dashboards and translate data insights into actionable recommendations for leadership.
• Manage tracking governance using Google Tag Manager and QR tracking technologies.
• Partner with creative, development, UX, and content teams to test messaging, enhance user journeys, and improve conversion performance.
• Present performance updates and strategic recommendations to cross-functional stakeholders.

Requirements

• 7+ years of experience in digital marketing, performance marketing, or marketing analytics.
• Proven experience managing integrated digital campaigns, including ABM and nurture programs.
• Strong analytical skills with experience in measurement strategy, reporting, and continuous optimization.
• Experience managing paid media platforms, marketing automation systems, and CRM tools.
• Demonstrated ability to manage budgets, vendors, and cross-functional stakeholders.
• Experience with Google Analytics (GA4), Google Tag Manager, and reporting tools such as Looker Studio.
• Familiarity with Salesforce, Marketo, and CMS platforms such as Drupal or WordPress.
• Experience with SEO tools such as Semrush.
• Strong project management skills and ability to manage multiple priorities.
• Excellent communication skills with the ability to present insights and influence decision-making.
• Familiarity with AI tools for marketing optimization and content development is a plus.

Nice to Have

• Experience in a B2B SaaS environment.
• Knowledge of the latest digital marketing trends and technologies.
• Certifications in Google Ads or Google Analytics.

What We Offer

• Competitive salary range of $90,000 - $115,000 per year.
• Comprehensive benefits package including retirement benefits, health and welfare benefits, paid time off, and parental leave.
• Flexible hybrid work environment with opportunities for in-person collaboration in Chicago and St. Louis.
• Supportive company culture that values diversity, inclusion, and continuous career growth.
• Opportunities for professional development and training.