Talantix.io
Anza•09.03.26
AI SCORE 8.5

Demand Generation Manager - Remote Position

$100K–$130K/year
RemoteB2B SaaS
Demand Generation•Marketing Automation•CRM•Email Marketing•Social Media Marketing•Data Analysis

About the Role

Anza is hiring a full-time Demand Generation Manager to join our dynamic marketing team. This is a remote position based in the United States, where you will play a crucial role in driving our demand generation strategy and executing campaigns that attract and engage potential customers. As a Demand Generation Manager, you will have the opportunity to shape our marketing efforts and contribute to the growth of our company.

What You'll Do

  • Develop and implement comprehensive demand generation strategies to drive awareness and interest in our products.
  • Manage multi-channel marketing campaigns, including email, social media, and content marketing, to generate leads and nurture prospects.
  • Analyze campaign performance metrics and optimize strategies for maximum effectiveness.
  • Collaborate with sales and product teams to align marketing efforts with business goals.
  • Utilize marketing automation tools to streamline processes and improve lead management.

Requirements

  • 3+ years of experience in demand generation or related marketing roles.
  • Proven track record of successfully managing marketing campaigns that drive lead generation.
  • Strong analytical skills and experience with data-driven decision making.
  • Familiarity with marketing automation platforms and CRM systems.
  • Excellent communication and collaboration skills.

Nice to Have

  • Experience in B2B SaaS marketing.
  • Knowledge of SEO best practices.
  • Familiarity with social media advertising.

What We Offer

  • Competitive salary ranging from $100,000 to $130,000 annually.
  • Fully remote work environment with flexible hours.
  • Opportunities for professional development and growth.
  • Collaborative and innovative team culture.
  • Health and wellness benefits.
Why This Job8.5 of 10

This Demand Generation Manager role at Anza offers a competitive salary and the flexibility of remote work. Join a dynamic team and make a significant impact in the B2B SaaS industry.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in tools like HubSpot and Marketo for Marketing Automation, with a strong understanding of how to optimize email campaigns and lead nurturing workflows.

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Self-motivated and organized, able to manage multiple campaigns and deadlines in a remote work environment, demonstrating excellent time management skills.

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Analytical mindset with experience in data analysis tools such as Google Analytics and Tableau, enabling the ability to interpret campaign performance metrics and pivot strategies accordingly.

Learning Resources

→Demand Generation: The Complete Guideguide
→Email Marketing Certificationcourse
→The Ultimate Guide to Social Media Marketingarticle

Career Path

Demand Generation Manager(Now)→Head of Demand Generation(1-2 years)→Director of Marketing(3-5 years)

Market Overview

Market Size 2024
$8.5B
Annual Growth
12.3%
AI Adoption in Marketing
60%
Investment in MarTech
+45%
Labour Demand for Demand Gen Roles
+25%
Avg Salary for Demand Generation Managers
$95K

Skills & Requirements

Required
Demand GenerationMarketing AutomationCRM
Growing in Demand
Content MarketingSEO OptimizationAccount-Based Marketing (ABM)
Declining
Traditional AdvertisingPrint Marketing

Domain Trends

Rise of AI in Demand Generation
AI tools are increasingly being used for predictive analytics and customer segmentation, with 60% of organizations adopting AI technologies in their demand generation strategies.
Shift to Account-Based Marketing (ABM)
ABM strategies are being adopted by 70% of B2B marketers, focusing on personalized marketing efforts towards high-value accounts.
Increased Focus on Data Privacy
With 80% of consumers concerned about data privacy, marketers are prioritizing transparent data practices and compliance with regulations like GDPR.

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