Demand Generation Manager - Digital Marketing for FinTech
About the Role
Drip Capital is seeking a highly strategic, hands-on Demand Generation Manager (Digital Marketing) to own end-to-end demand generation and brand building for the US market, targeting SMBs. This Demand Generation Manager remote position offers a unique opportunity to make a direct impact on pipeline and revenue while having the potential to build a team as the function scales.
What You'll Do
- Own full-funnel demand generation across paid, owned, earned, and outbound channels.
- Define Ideal Customer Profiles (ICPs), segments, personas, and quarterly pipeline targets for the US SMB market.
- Launch and optimize campaigns to drive qualified leads and Sales Qualified Leads (SQLs).
- Execute programs across Google, LinkedIn, Meta, retargeting, and other performance channels.
- Own database strategy, segmentation, and outbound email campaigns.
- Build nurture journeys using marketing automation tools.
- Drive top-of-funnel visibility through webinars, partnerships, events, PR, and thought leadership.
- Strengthen Drip Capital’s credibility and trust among US SMB business owners.
- Identify high-impact channels, communities, and platforms for market presence.
- Own website performance, landing pages, and Conversion Rate Optimization (CRO) experiments.
- Develop SEO-led content initiatives targeting high-intent searches.
- Manage lead magnets, gated assets, and conversion workflows.
- Track CPSQL, Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), pipeline velocity, and revenue attribution.
- Define lead scoring, lifecycle stages, and reporting dashboards.
- Partner closely with Sales on qualification, routing, and follow-up.
Requirements
- 4–8 years of experience in B2B digital marketing or demand generation.
- Proven ability to drive qualified pipeline and revenue (not just leads).
- Hands-on experience with paid acquisition and outbound marketing.
- Experience targeting US or international markets.
- Strong analytical and data-driven mindset.
- Ability to operate independently in a high-ownership role.
Nice to Have
- Experience in fintech, lending, SMB marketing, or marketing automation platforms (e.g., HubSpot, GA4).
What We Offer
- Competitive salary and performance bonuses.
- Flexible remote work options.
- Opportunities for professional development and growth.
- Collaborative and innovative work environment.
- Health and wellness benefits.
This Demand Generation Manager role at Drip Capital offers a strategic opportunity to drive digital marketing initiatives for the US market while working remotely.
Who Will Succeed Here
Proficient in using marketing automation tools such as HubSpot or Marketo to create and manage multi-channel campaigns that drive demand and engagement, with a strong understanding of analytics to measure performance.
A self-motivated and results-oriented mindset, comfortable working in a fully remote environment while managing time effectively to ensure deadlines are met without direct supervision.
Demonstrated experience in B2B marketing strategies, particularly in the FinTech sector, with a keen ability to adapt demand generation tactics based on evolving market trends and customer needs.
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