Customer Marketing Manager - Remote

About the Role

We are seeking a Customer Marketing Manager - Remote to join our dynamic team. In this role, you will be responsible for driving customer engagement and retention strategies that enhance the customer experience. You will leverage data analysis and marketing automation tools to create impactful campaigns that resonate with our clients in the B2B SaaS space.

What You'll Do

• Develop and execute customer marketing strategies to improve product adoption and customer retention.
• Utilize HubSpot and other CRM software to analyze customer data and segment audiences effectively.
• Collaborate with sales and product teams to identify opportunities for cross-sell and upsell initiatives.
• Lead customer onboarding processes to ensure a smooth transition and engagement with our products.
• Design and implement marketing automation workflows to nurture leads and enhance customer advocacy.
• Conduct regular analysis of customer feedback and engagement metrics to refine marketing strategies.
• Manage a team of marketing professionals, providing coaching and leadership to drive performance.
• Organize and execute all-expense-paid team retreats to foster team bonding and collaboration.

Requirements

• 3-5 years of experience in customer marketing or related field, with a focus on B2B SaaS.
• Proficiency in HubSpot and data analysis tools, with a strong understanding of customer lifecycle marketing.
• Excellent communication skills and the ability to work collaboratively across teams.
• Experience in coaching and leading a team, with a focus on achieving marketing goals.
• Strong analytical skills to interpret data and make data-driven decisions.
• Familiarity with marketing automation and CRM software.
• Ability to thrive in a remote work environment and manage multiple projects simultaneously.

Nice to Have

• Experience in the veterinary industry or related fields.
• Knowledge of user experience design and wireframing tools like Figma.
• Background in customer success or client engagement strategies.

What We Offer

• A supportive and caring work environment with a transparent culture.
• Competitive salary with medical, dental, and vision benefits.
• 401K plan with company match to secure your future.
• Flexible work hours and generous time-off policies.
• A stipend for personal development to enhance your skills.
• All-expense-paid team retreats to strengthen team relationships.