Talantix.io
Averi•21.02.26
AI SCORE 8.5

CRM Marketing Specialist - Remote Freelancer

$60K–$80K/year
RemoteMarketing
CRM•Email Marketing•Automation•Customer Segmentation•Data Analytics•A/B Testing•Hubspot•Salesforce•Klaviyo•Braze

About the Role

Join Averi as a CRM Marketing Specialist - Remote and leverage your expertise to transform customer data into impactful marketing experiences. This role is perfect for freelancers looking to make a significant impact while enjoying the flexibility of remote work.

What You'll Do

  • Develop and implement CRM strategies to enhance customer engagement and retention.
  • Utilize your expertise in email marketing and automation to create personalized campaigns.
  • Conduct customer segmentation and journey mapping to optimize marketing efforts.
  • Design lead nurturing and retention flows that drive customer loyalty.
  • Manage data hygiene, syncing, and reporting to ensure accurate customer insights.
  • Perform A/B testing and optimize campaign performance based on analytics.
  • Collaborate with clients to understand their unique needs and tailor strategies accordingly.
  • Utilize tools like HubSpot, Salesforce, Klaviyo, and Braze to execute marketing initiatives.

Requirements

  • Proven experience in CRM marketing with a strong portfolio of successful campaigns.
  • Excellent understanding of customer data analytics and its application in marketing strategies.
  • Ability to work independently as a freelancer and manage multiple projects effectively.
  • Strong problem-solving skills and attention to detail.
  • Exceptional communication skills to collaborate with clients and team members.
  • Familiarity with automation tools and their integration into marketing workflows.
  • Experience with performance optimization and A/B testing methodologies.

Nice to Have

  • Experience in a variety of industries to bring diverse insights to marketing strategies.
  • Certifications in CRM tools like HubSpot or Salesforce.
  • Knowledge of advanced data analytics techniques.

What We Offer

  • Work from anywhere as a freelancer, providing you with the ultimate flexibility.
  • Competitive compensation based on project bids, allowing you to set your own rates.
  • Access to a supportive marketplace for job matching, ensuring you find the right projects.
  • Opportunity to work with a variety of clients, enhancing your portfolio.
  • Potential for high-impact marketing projects that challenge your skills.
  • Personalized job matches through Averi AI, streamlining your project search.
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This remote CRM Marketing Specialist role at Averi offers freelancers the opportunity to work flexibly while leveraging their expertise in customer data and email marketing. With competitive compensation and diverse projects, it's an attractive position for skilled marketers.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

→

Proficient in using CRM platforms like Hubspot and Salesforce for data-driven marketing campaigns, with a strong understanding of customer segmentation to tailor messaging effectively.

→

Self-motivated and organized, capable of managing multiple projects in a remote work environment while adhering to deadlines and maintaining high-quality outputs.

→

Analytical mindset with experience in A/B testing and data analytics to optimize email marketing strategies and improve customer engagement metrics.

Learning Resources

→HubSpot CRM Certificationcourse
→Email Marketing Basicscourse
→A/B Testing: The Complete Guideguide

Career Path

CRM Marketing Specialist - Remote Freelancer(Now)→CRM Marketing Manager(1-2 years)→Head of CRM Strategy(3-5 years)

Market Overview

Market Size 2024
$20.8B
Annual Growth
14.2%
AI Adoption in CRM
53%
Investment in CRM Tech
+35%
Labour Demand for CRM Specialists
+22%
Avg Salary for CRM Marketing Specialist
$85K

Skills & Requirements

Required
CRMEmail MarketingAutomation
Growing in Demand
Data Visualization (Tableau, Power BI)Predictive AnalyticsCustomer Journey Mapping
Declining
Email Blast Campaigns (non-segmented)Basic HTML/CSS for Email Templates

Domain Trends

Increased Personalization
Over 70% of consumers prefer personalized marketing messages, driving demand for advanced customer segmentation.
Integration of AI in CRM Systems
AI-driven CRM solutions are projected to grow by 30% by 2025, enhancing automation and customer insights.
Shift to Omnichannel Marketing
Companies adopting an omnichannel approach see a 91% higher customer retention rate, emphasizing the need for integrated CRM strategies.

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