About the Role

We are seeking an experienced Account Based Marketing Manager - Remote to join our dynamic team. In this role, you will lead our account-based marketing initiatives, driving engagement and growth through targeted campaigns. As an Account Based Marketing Manager - Remote, you will work closely with sales and marketing teams to align strategies and optimize customer engagement.

What You'll Do

  • Develop and implement account-based marketing strategies to drive demand and engagement.
  • Collaborate with sales teams to identify key accounts and tailor marketing efforts accordingly.
  • Utilize data analysis to measure campaign effectiveness and optimize future initiatives.
  • Manage content creation for targeted campaigns, ensuring alignment with brand messaging.
  • Engage with stakeholders to foster relationships and enhance customer experience.

Requirements

  • 3+ years of experience in account-based marketing or B2B marketing.
  • Strong understanding of CRM tools and campaign management.
  • Proven ability to analyze data and derive actionable insights.
  • Excellent communication and leadership skills.
  • Experience with HubSpot or similar platforms is a plus.

Nice to Have

  • Experience in SaaS marketing.
  • Familiarity with financial management and forecasting.
  • Previous experience in a leadership role.

What We Offer

  • Flexible remote working options to promote work-life balance.
  • 3% company pension contribution to support your future.
  • Enhanced benefits for significant life milestones.
  • Continuous professional development training to advance your career.
  • Clear career pathways towards leadership roles within the company.
  • A supportive company culture that values employee well-being.
  • Occupational health and well-being support for all employees.
  • Internal reward points scheme to recognize your contributions.
  • A welcome pack upon starting to help you settle in.
Why This Job8.5 of 10

This remote Account Based Marketing Manager role offers a competitive salary, flexible working, and opportunities for professional growth in a supportive environment.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficiency in using CRM tools such as HubSpot or Salesforce to analyze customer data and tailor marketing strategies effectively.

A data-driven mindset with a strong ability to interpret analytics for campaign optimization and performance measurement, particularly using tools like Google Analytics or Tableau.

Experience in creating compelling content tailored for B2B audiences, demonstrating creativity and strategic thinking in campaign management.

Learning Resources

Account-Based Marketing: The Comprehensive Guideguide

Career Path

Account Based Marketing Manager - Remote(Now)Senior Account Based Marketing Manager(1-2 years)Director of Marketing Strategy(3-5 years)

Market Overview

Market Size 2024
$7.1B
Annual Growth
15.2%
AI Adoption in Marketing
64%
Investment in ABM Tools
+35%
Labour Demand for ABM Specialists
+20%
Avg Salary for ABM Manager
$95K

Skills & Requirements

Required
Account-Based MarketingB2B MarketingCRM Tools
Growing in Demand
Marketing Automation Tools (e.g., HubSpot, Marketo)Customer Journey MappingData Visualization Techniques
Declining
Traditional Email MarketingMass Marketing Strategies

Domain Trends

Increased Personalization
Companies are investing in personalized content, with 80% of marketers reporting that personalization has a measurable impact on customer engagement.
AI-Driven Insights
64% of B2B marketers are leveraging AI tools for predictive analytics to enhance their ABM strategies, leading to a 25% increase in campaign effectiveness.
Integration of CRM and ABM Strategies
Over 70% of successful ABM programs are integrating CRM platforms with ABM tools, resulting in a 30% improvement in lead conversion rates.

Industry News

Loading latest industry news...

Finding relevant articles from the last 6 months

All job postings are automatically gathered by algorithms. We do not review or verify listings, be careful when applying and do not sign-in with iCloud or Google services.