Talantix.io
Premier Talent Partners•01.03.26
AI SCORE 8.5

Senior Product Marketing Manager - Remote Opportunity

$135K–$180K/year
RemoteB2B SaaS
Product Marketing•GTM Strategy•Sales Enablement•Market Research•Competitive Analysis•Content Creation

About the Role

We are seeking a Senior Product Marketing Manager to join our team remotely. In this role, you will own how our company is positioned, packaged, and sold. As a Senior Product Marketing Manager, you will lead messaging, go-to-market (GTM) strategies, sales enablement, proof/ROI, product launches, and competitive intelligence—equipping Sales and Customer Success teams to win and expand enterprise deals.

What You'll Do

  • Own core positioning and persona-specific adaptations for various stakeholders including CIOs, CISOs, and COOs.
  • Build and maintain 2–3 core enterprise GTM plays, defining target buyers, pain points, and stage-specific assets.
  • Develop and maintain the enterprise deal kit, supporting onboarding, training, and content adoption.
  • Lead the strategy and rollout for new product capabilities, ensuring effective internal enablement and external messaging.
  • Own competitive intelligence, maintaining a trusted source of truth for Sales Success.
  • Build a proof library with case studies and ROI narratives to standardize outcome communication.

Requirements

  • 6–10+ years of experience in B2B SaaS product marketing, with a preference for enterprise experience.
  • Strong narrative-building skills for technical and regulated buyers.
  • Proven ability to create compelling written content and presentations.
  • Experience in vertical SaaS, AI, workflow automation, contact center, or insurance tech is preferred.

Nice to Have

  • Experience in InsurTech companies.
  • Strong analytical skills to measure and improve marketing effectiveness.
  • Familiarity with sales enablement tools and methodologies.

What We Offer

  • Competitive salary range of $135,000-$180,000.
  • Access to medical, dental, and vision benefits.
  • Paid time off and paid holidays.
  • Opportunities for professional development and growth.
  • Remote work flexibility with a people-centered culture.

Join us as a Senior Product Marketing Manager and help shape our marketing strategies while working remotely. Apply now!

Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This Senior Product Marketing Manager role offers a competitive salary and the opportunity to lead impactful marketing strategies in a remote setting. Join a people-centered company focused on skills-based hiring.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in developing and executing go-to-market (GTM) strategies using tools like HubSpot and Marketo, with a strong emphasis on aligning product messaging with customer needs and competitive landscape.

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Demonstrates a self-motivated and proactive work style suitable for remote environments, capable of managing multiple projects simultaneously and adapting quickly to feedback from cross-functional teams.

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Possesses a deep understanding of market research methodologies and competitive analysis techniques, utilizing platforms such as SEMrush and Google Analytics to inform product positioning and sales enablement strategies.

Learning Resources

→Product Marketing: A Guide to Product Marketingguide
→Go-To-Market Strategy: A Complete Guidecourse
→Understanding Market Researchcourse

Career Path

Senior Product Marketing Manager(Now)→Director of Product Marketing(1-2 years)→VP of Marketing(3-5 years)

Market Overview

Market Size 2024
$12.5B
Annual Growth
15.2%
AI Adoption in Marketing
70%
Investment in Product Marketing Tech
+45%
Labour Demand for Product Marketing Roles
+30%
Avg Salary for Senior Product Marketing Managers
$130K

Skills & Requirements

Required
Product MarketingGTM StrategySales Enablement
Growing in Demand
Data AnalyticsDigital Marketing StrategyCustomer Experience Management
Declining
Traditional AdvertisingPrint Marketing

Domain Trends

Increased AI Integration
70% of companies are leveraging AI tools for customer insights and campaign automation, enhancing product marketing strategies.
Focus on Customer-Centric Marketing
80% of successful product marketers are prioritizing customer experience, leading to a 25% increase in customer retention rates.
Rise of Omnichannel Strategies
Companies implementing omnichannel marketing strategies have seen a 30% increase in engagement, reflecting a shift towards integrated marketing approaches.

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