Senior Manager of Product Marketing - Consumer Experience

About the Role

We are seeking a Senior Manager of Product Marketing to join our team at CarGurus. This Senior Manager of Product Marketing remote position is pivotal in leading product marketing for our consumer products, consumer insights, and differentiated value proposition. You will collaborate closely with Marketing and Product teams to deliver insights that shape the product roadmap and drive product success.

What You'll Do

• Own product marketing strategy across the consumer journey, including awareness, consideration, decision, purchase, engagement, and retention.
• Define and continually refine the overarching consumer value proposition and product positioning, ensuring we clearly articulate what makes CarGurus different and better.
• Partner with Consumer Product to influence the product roadmap with customer, competitive, and performance insights.
• Coach, mentor, and develop a team of Product Marketing Managers, providing clear priorities, feedback, and growth opportunities.
• Represent the voice of the consumer and develop a deep understanding of our customers and products.
• Leverage NPS and other customer insights to identify opportunities for improvement.
• Build and standardize GTM frameworks and playbooks for new products, features, and experience changes.
• Synthesize complex data and research into clear narratives that explain the “why” behind recommendations.

Requirements

• Bachelor's degree in a writing-intensive or quantitative major preferred.
• 8+ years of experience, with at least 5+ years in product marketing.
• 2+ years of people management experience.
• Strong written and verbal communication skills.
• Demonstrated track record leading GTM strategy and execution for consumer products.
• Ability to thrive in a fast-paced, dynamic environment.

Nice to Have

• Experience in consumer/B2C or marketplace businesses.
• Comfort with experimentation and performance metrics.
• Skilled at developing cross-functional relationships.

What We Offer

• Competitive salary range of $145,000 – $182,000 per year.
• Equity for all employees.
• Flexible hybrid work model.
• Comprehensive benefits package including daily free lunch, meditation and fitness apps, and commuting cost coverage.
• Career development programs and employee resource groups.
• Robust time off policies to encourage work-life balance.