Talantix.io
Remote Position•08.03.26
AI SCORE 8.5

Senior Analyst - Digital Investment (Remote)

$120K–$150K/year
RemoteDigital Performance Marketing
Digital Marketing•Data Analysis•SQL•R•Python•Campaign Management•Media Optimization•Performance Marketing

About the Role

We are seeking a Senior Analyst, Digital Investment - Remote to join our dynamic team. In this role, you will leverage your expertise in digital performance marketing to drive impactful investment strategies for our clients. As a Senior Analyst, you will work closely with various stakeholders to optimize media buying and enhance campaign performance.

What You'll Do

  • Analyze digital investment strategies and provide actionable insights to improve campaign performance.
  • Utilize tools such as The Trade Desk, DV360, and various data visualization platforms to monitor and report on campaign effectiveness.
  • Collaborate with cross-functional teams to develop and implement paid media strategies that align with client objectives.
  • Conduct thorough data analysis using SQL, R, and Python to inform investment recommendations and optimize media spend.
  • Manage client relationships and ensure satisfaction through effective communication and reporting.

Requirements

  • 5+ years of experience in digital marketing analytics or a related field.
  • Proficiency in data analysis tools such as SQL, R, and Python.
  • Strong understanding of programmatic trading and digital media buying.
  • Experience with campaign management and optimization strategies.
  • Excellent communication skills and ability to work collaboratively with clients and team members.

Nice to Have

  • Experience with Looker or similar data visualization tools.
  • Familiarity with financial modeling and investment analysis.
  • Knowledge of digital asset management and QA testing processes.

What We Offer

  • Full coverage medical, dental, and vision insurance.
  • Generous PTO and 15 company-wide holidays.
  • 401k with company contribution.
  • Paid parental leave.
  • Emphasis on work-life balance.
  • Career growth opportunities in a diverse and inclusive culture.
  • Commitment to DEI efforts and a supportive work environment.
Why This Job8.5 of 10

This Senior Analyst role offers a unique opportunity to work remotely in the growing field of digital investment. With competitive pay and a strong focus on work-life balance, it's a great fit for experienced analysts.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

→

Proficient in SQL and Python for data analysis, allowing for the extraction and manipulation of large datasets to derive actionable insights for digital marketing strategies.

→

Self-motivated and comfortable working in a fully remote environment, demonstrating strong time management skills to balance multiple projects and stakeholder collaborations effectively.

→

Deep understanding of media optimization techniques and performance marketing metrics, with a strategic mindset focused on maximizing ROI for digital investment campaigns.

Learning Resources

→Digital Marketing Analytics: How to Measure and Optimize Your Campaignscourse
→Introduction to SQL for Data Sciencecourse
→Python for Data Analysisarticle

Career Path

Senior Analyst - Digital Investment(Now)→Digital Marketing Manager(1-2 years)→Director of Digital Strategy(3-5 years)

Market Overview

Market Size 2024
$450B
Annual Growth
12.5%
AI Adoption in Marketing
65%
Investment in Digital Marketing Tech
+30%
Labour Demand for Analysts
+18%
Avg Salary for Senior Analysts
$110K

Skills & Requirements

Required
Digital MarketingData AnalysisSQL
Growing in Demand
Machine LearningMarketing AutomationCustomer Data Platforms (CDPs)
Declining
Traditional SEOFlash-based Advertising

Domain Trends

Increased AI Integration
AI-driven tools are expected to optimize campaign performance, with 70% of marketers planning to invest in AI technologies by 2025.
Shift to Omnichannel Marketing
Over 80% of consumers expect a seamless experience across multiple channels, driving demand for integrated marketing strategies.
Data Privacy Regulations Impact
With 75% of marketers reporting challenges due to data privacy laws, there is a growing need for compliance-focused marketing strategies.

Industry News

Loading latest industry news...

Finding relevant articles from the last 6 months

All job postings are automatically gathered by algorithms. We do not review or verify listings, be careful when applying and do not sign-in with iCloud or Google services.