Mid-Senior Market Insights Analyst - Remote LATAM

About the Role

We are seeking a Market Insights Analyst remote to join our team at Lago. This role is crucial for enhancing the visibility and performance of our clients' Amazon listings. As a Market Insights Analyst remote, you will conduct in-depth keyword research and competitive analysis to optimize product listings and drive organic traffic. This position is perfect for someone who thrives on uncovering insights and enjoys strategic collaboration in a dynamic eCommerce environment.

What You'll Do

• Conduct keyword research to identify and prioritize high-impact keywords, including branded, non-branded, and long-tail keywords, to improve product listings' organic search visibility.
• Evaluate 5–10 relevant direct competitors for specific product listings, providing actionable recommendations based on competitor insights.
• Assess product positioning and analyze Amazon search results to evaluate how products rank compared to competitors.
• Create concise, data-driven reports with findings and strategic optimization recommendations.
• Collaborate with team members to share insights and refine SEO and listing optimization strategies.

Requirements

• 2+ years of experience in Amazon SEO, with a proven track record in competitive analysis and keyword optimization.
• Proficiency in Amazon-specific SEO tools such as Helium 10, SmartScout, JungleScout, or similar software.
• Strong written communication skills, with the ability to distill data into actionable insights and recommendations.
• High attention to detail, ensuring accuracy and quality in all analyses and outputs.
• Self-motivated and adaptable, capable of adjusting to project needs with flexibility and professionalism.

What We Offer

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player, you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.