Talantix.io
Remote Position•08.03.26
AI SCORE 8.0

Marketing Activation Manager - Remote

$80K–$100K/year
RemoteB2B Marketing
Marketing Automation•Campaign Management•B2B Marketing•Hubspot•Salesforce•Project Management

About the Role

We are seeking a dynamic Marketing Activation Manager - Remote to join our innovative team. In this role, you will lead the execution of marketing campaigns and strategies that drive demand and engagement across various channels. As a Marketing Activation Manager - Remote, you will have the opportunity to work in a fast-paced environment, collaborating with cross-functional teams to deliver impactful marketing initiatives.

What You'll Do

  • Develop and implement comprehensive marketing activation strategies that align with business goals.
  • Manage end-to-end campaign execution, including planning, execution, and performance tracking.
  • Collaborate with sales and business development teams to optimize client relationships and enhance campaign effectiveness.
  • Utilize tools such as HubSpot and Salesforce to manage campaigns and analyze performance metrics.
  • Coordinate webinars, events, and other marketing activities to engage target audiences.

Requirements

  • 3-5 years of experience in marketing activation or related fields.
  • Strong understanding of B2B marketing strategies and campaign execution.
  • Proficiency in marketing automation tools (e.g., HubSpot, Salesforce).
  • Excellent project management skills with the ability to manage multiple campaigns simultaneously.
  • Strong analytical skills to track performance and optimize marketing efforts.

Nice to Have

  • Experience with Azure, Databricks, and Data Factory.
  • Background in event marketing and management.
  • Familiarity with digital marketing and demand generation strategies.

What We Offer

  • Opportunity to work in a fast-paced environment.
  • Engagement with multiple markets and campaigns.
  • Possibility for contract extension based on performance.
Why This Job8.0 of 10

This remote Marketing Activation Manager role offers a chance to lead impactful campaigns in a dynamic environment, with competitive salary and growth potential.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in HubSpot and Salesforce, with a proven track record of utilizing these platforms to automate marketing processes and enhance campaign management in a B2B context.

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Demonstrates strong project management skills, capable of juggling multiple marketing initiatives efficiently while adhering to deadlines in a fully remote work environment.

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Possesses a data-driven mindset with experience in analyzing campaign performance metrics to optimize strategies and improve ROI, ideally with 3-5 years of relevant marketing experience.

Learning Resources

→HubSpot Marketing Automation Certificationcourse
→Salesforce Marketing Cloud Documentationguide
→B2B Marketing Strategies: The Ultimate Guidearticle

Career Path

Marketing Activation Manager - Remote(Now)→Senior Marketing Manager(1-2 years)→Marketing Director(3-5 years)

Market Overview

Market Size 2024
$6.5B
Annual Growth
14.5%
AI Adoption in Marketing Automation
35%
Investment in Marketing Tech
+25%
Labour Demand for Marketing Automation Roles
+20%
Avg Salary for Marketing Activation Managers
$85K

Skills & Requirements

Required
Marketing AutomationCampaign ManagementB2B Marketing
Growing in Demand
Data AnalyticsContent PersonalizationSEO/SEM
Declining
Email Blast CampaignsTraditional Print Marketing

Domain Trends

Increased AI Integration
AI tools are being integrated into marketing automation platforms, with 35% of companies adopting AI-driven solutions to enhance customer targeting and personalization.
Focus on Customer Experience
Companies are prioritizing customer experience, with 70% of marketers investing in tools that improve customer engagement and retention.
Rise of Omnichannel Marketing
Omnichannel marketing strategies are becoming essential, with 67% of marketers reporting improved customer engagement through unified messaging across multiple channels.

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