Talantix.io
hyperhug•08.02.26
AI SCORE 8.5

Lead User Acquisition Manager - Mobile Gaming

$120K–$150K/year
HybridGamingVisaRelocation
User Acquisition•Google Ads•AppLovin•Meta•Unity Ads•Data Analysis•Campaign Management

About the Role

We're hiring a Lead User Acquisition Manager to join our dynamic team at HyperHug, a leading international game development studio. This Lead User Acquisition Manager remote position offers the opportunity to shape the future of our flagship game, Oxide: Survival Island, an immersive multiplayer survival shooter for mobile platforms. As part of our team, you'll work remotely while collaborating with talented individuals from around the globe.

What You'll Do

  • Build and scale the User Acquisition process for Oxide: Survival Island.
  • Plan, launch, and optimize user acquisition campaigns across multiple channels, taking full hands-on responsibility.
  • Own campaign analytics: track performance and work with key metrics.
  • Define requirements and briefs for ad creatives and evaluate their performance.
  • Continuously test new hypotheses, channels, and approaches to improve efficiency and scalability.
  • Prepare regular performance reports and insights for stakeholders.

Requirements

  • Solid UA experience in mobile games with in-app purchase monetization, preferably in mid-core/hard-core titles (3+ years).
  • Experience building UA processes from scratch.
  • Deep understanding and experience with the USA market.
  • Extensive experience with Google Ads, AppLovin, Meta, Unity Ads.
  • Strong analytical mindset and confidence working with data and predictions.
  • Ability to provide actionable feedback on ad creatives, including concepts, formats, and messaging.
  • Fluent English is a must; fluent Russian is a strong plus.

Nice to Have

  • Experience in a leadership role within user acquisition.
  • Familiarity with A/B testing methodologies.
  • Knowledge of mobile game monetization strategies.

What We Offer

  • Full ownership of UA strategy and execution.
  • Relocation support to Cyprus (Limassol), including visa and housing assistance.
  • Competitive salary.
  • Monthly lunch allowances via Wolt.
  • Comprehensive medical insurance.
  • Car rental.
  • A passionate and supportive team that values creativity and ownership.
  • Opportunities for professional growth.
  • A culture built on initiative, transparency, and collaboration.
Language Requirements
EnglishC1
Russian(optional)B2
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This Lead User Acquisition Manager role at HyperHug offers a unique opportunity to shape the future of mobile gaming with comprehensive relocation support and a competitive salary.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in leveraging user acquisition platforms such as Google Ads, AppLovin, and Unity Ads, with a proven track record of optimizing campaigns to achieve a minimum 20% increase in user acquisition ROI.

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Strong analytical mindset with the ability to interpret data from various analytics tools, enabling the candidate to make data-driven decisions and adjust marketing strategies in real-time to enhance campaign performance.

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Experience in managing cross-functional teams in a hybrid work environment, demonstrating strong leadership skills while being adaptable to both in-office and remote collaboration to drive user growth.

Learning Resources

→The Complete Guide to Mobile User Acquisitionarticle
→Google Ads for Beginners: A Complete Guidecourse
→Data Analysis for Marketingcourse

Career Path

Lead User Acquisition Manager - Mobile Gaming(Now)→User Acquisition Director(1-2 years)→Chief Marketing Officer (CMO)(3-5 years)

Market Overview

Market Size 2024
$8.5B
Annual Growth
15.2%
AI Adoption in User Acquisition
45%
Investment in Mobile Gaming Ads
+25%
Labour Demand for User Acquisition Roles
+30%
Avg Salary for Lead User Acquisition Manager
$130K

Skills & Requirements

Required
User AcquisitionGoogle AdsAppLovin
Growing in Demand
Programmatic AdvertisingAttribution ModelingData Privacy Compliance (GDPR, CCPA)
Declining
Traditional Media BuyingFlash-based Advertising

Domain Trends

Increased Use of AI for Targeting
Over 50% of mobile gaming companies are leveraging AI to enhance user targeting and personalization in campaigns.
Shift Towards Retention over Acquisition
Studies show that 70% of mobile game marketers are now focusing on retention strategies, with a 20% increase in budget allocation towards retention campaigns.
Rise of Cross-Platform Advertising
Cross-platform ad spending is projected to grow by 40% in the next two years, as advertisers seek to engage users across multiple devices.

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