Contentful05.03.26
AI SCORE 8.5

Director of Product Marketing - Remote Opportunity

$150K–$180K/year

About the Role

We are seeking a Director of Product Marketing to join our team remotely. As a key strategist, you will shape our market positioning and drive competitive standards for our innovative platform. This role is pivotal in bridging high-level brand vision with the practical realities of our product roadmap.

What You'll Do

  • Own the master product messaging and positioning frameworks, ensuring our platform is recognized as a strategic investment for digital transformation.
  • Act as the primary liaison to the Product Management organization, ensuring the roadmap is influenced by market needs.
  • Collaborate across teams, serving as the narrative connective tissue between Product, Sales, Analyst Relations, and Corporate Marketing.
  • Develop and maintain foundational marketing artifacts that accurately represent our business.
  • Lead and mentor a high-performing Core PMM team across multiple time zones, fostering their growth and technical acumen.

Requirements

  • 8-10 years of experience in Product Marketing or a related strategic function within B2B SaaS.
  • 3-5 years of experience leading a team.
  • Direct experience in CMS, DXP, or Personalization technology is highly preferred.
  • Exceptional communication skills, both written and verbal.
  • Hands-on fluency in modern software architecture and the ability to read API documentation.

Nice to Have

  • Experience with global teams (US and EMEA).
  • Proven track record of managing and mentoring teams.
  • Ability to influence C-level stakeholders.

What We Offer

  • Stock options for all full-time employees.
  • Generous paid time off, including vacation, sick days, and education days.
  • Annual education budget to support your professional development.
  • Wellbeing stipend for physical, financial, or emotional health.
  • Monthly communication stipend and office equipment reimbursement.
Why This Job8.5 of 10

This remote Director of Product Marketing role at Contentful offers a unique opportunity to lead a high-performing team and influence market strategy in a dynamic B2B SaaS environment.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proven expertise in product marketing within the CMS and DXP sectors, demonstrating the ability to develop and execute comprehensive go-to-market strategies that align with product roadmaps and market needs.

Strong leadership skills with a track record of managing remote teams effectively, fostering collaboration and accountability across different time zones, and maintaining a high level of team engagement in a distributed work environment.

Strategic thinker with experience in market positioning and competitive analysis, capable of translating complex technical concepts into compelling messaging that resonates with both technical and non-technical audiences.

Learning Resources

Product Marketing: A Practical Guideguide

Career Path

Director of Product Marketing(Now)Vice President of Product Marketing(2-4 years)Chief Marketing Officer (CMO)(4-6 years)

Market Overview

Market Size 2024
$45B
Annual Growth
12.5%
AI Adoption in Marketing
75%
Investment in DXP Technologies
+40%
Labour Demand for Product Marketing Roles
+25%
Avg Salary for Director of Product Marketing
$150K

Skills & Requirements

Required
Product MarketingCMSDXP
Growing in Demand
Data AnalyticsContent StrategyCustomer Experience Management
Declining
Traditional AdvertisingPrint Marketing

Domain Trends

Rise of AI-Driven Marketing
75% of marketers are leveraging AI tools for product marketing, enhancing targeting and personalization.
Shift to Digital Experience Platforms (DXP)
Investment in DXP technologies is projected to grow by 40% as companies focus on integrated customer experiences.
Increased Focus on Customer-Centric Strategies
80% of companies are prioritizing customer experience in their marketing strategies, leading to a 25% increase in demand for skilled product marketers.

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