Careerxtra04.02.26
AI SCORE 7.5

Digital Marketing Optimization Specialist - Remote Opportunity

$48K–$60K/year

About the Role

We are seeking a talented Digital Marketing Optimization Specialist to join our dynamic team. This role offers a unique opportunity to work in a hybrid environment, allowing you to balance your time between our Lisbon office and remote work. As a Digital Marketing Optimization Specialist, you will play a crucial role in enhancing our clients' advertising strategies and driving their success.

What You'll Do

  • Build and implement optimization solutions for high-value advertising customers.
  • Create keyword packs, bid strategies, and budget recommendations to maximize advertising effectiveness.
  • Analyze performance data at both account and campaign levels to inform optimization decisions.
  • Develop performance reports that support optimization strategies and align with customer goals.
  • Apply best-practice optimization techniques across Search, GSN, Mobile, and Video platforms.
  • Identify upsell and growth opportunities within customer accounts to enhance revenue.
  • Maintain a strong knowledge of internal processes, policies, and platform updates.
  • Demonstrate innovation by identifying areas for operational or performance improvement.

Requirements

  • Professionally fluent in German (C1) and fluent in English (minimum B2).
  • 1–2 years of experience in digital marketing, online advertising, or campaign optimization roles.
  • Experience working in a B2B environment with active use of online advertising platforms.
  • Strong analytical skills with high attention to detail.
  • Advanced computer literacy, particularly in Microsoft Excel.
  • Ability to learn and apply complex product, process, and policy information.
  • Strong work ethic, quality-driven mindset, and ability to work independently or in a team.

Nice to Have

  • Google Ads (AdWords) Search Fundamentals certification.
  • Strong interest in emerging digital marketing trends and advertising technologies.

What We Offer

  • Competitive base salary with annual performance bonus.
  • Meal allowance and transportation allowance.
  • Private health insurance.
  • Relocation assistance and allowance for international candidates.
  • Professional development tools, coaching, and clear career growth paths.
  • A dynamic, international, and collaborative team environment in Lisbon.

If you are ready to grow your digital marketing career in an international setting, apply now for this exciting Digital Marketing Optimization Specialist remote position!

Language Requirements
GermanC1
EnglishB2
BasicIntermediateAdvancedNative
Why This Job7.5 of 10

This Digital Marketing Optimization Specialist role offers a hybrid work environment, competitive salary, and opportunities for professional growth in a dynamic team.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

About Careerxtra

Explore exciting Careerxtra careers in 2026 with diverse opportunities in remote, hybrid, and office roles. Utilize advanced filters to find your ideal position and benefit from application tracking and comprehensive company insights. Stay ahead with our platform's vacancy scores and industry news, ensuring you secure the best fit for your skills. Start your journey with Careerxtra today and unlock your potential!

Industry
Tech
Location
On-site

Who Will Succeed Here

Proficient in Google Ads and experienced in creating and optimizing PPC campaigns to drive measurable results, demonstrating a strong analytical mindset to interpret performance data.

Adaptable and self-motivated, thriving in a hybrid work environment by effectively managing time and tasks between remote and in-office settings, which enhances productivity and collaboration.

Possesses a foundational understanding of data analysis and Excel, with a keen interest in learning advanced analytics techniques to further enhance campaign performance and client satisfaction.

Learning Resources

Google Ads Certificationcourse

Career Path

Digital Marketing Optimization Specialist(Now)Digital Marketing Manager(1-2 years)Head of Digital Marketing(3-5 years)

Market Overview

Market Size 2024
$450B
Annual Growth
15.2%
AI Adoption in Marketing
65%
Investment in Digital Marketing Technologies
+25%
Labour Demand for Marketing Specialists
+20%
Avg Salary for Digital Marketing Specialists
$60K

Skills & Requirements

Required
Digital MarketingGoogle AdsCampaign Optimization
Growing in Demand
SEO OptimizationContent MarketingMarketing Automation Tools
Declining
Email Marketing with Basic HTMLTraditional Advertising Techniques

Domain Trends

Increased Use of AI for Campaign Optimization
AI tools are expected to optimize ad spend by 30% more effectively by 2025, leading to higher ROI for campaigns.
Shift Towards Omnichannel Marketing
Over 70% of marketers are adopting omnichannel strategies, integrating various platforms for a cohesive customer experience.
Data Privacy Regulations Impacting Marketing Strategies
With 80% of consumers concerned about data privacy, marketers are adapting by investing in transparent data practices and consent-based marketing.

Industry News

Loading latest industry news...

Finding relevant articles from the last 6 months

All job postings are automatically gathered by algorithms. We do not review or verify listings, be careful when applying and do not sign-in with iCloud or Google services.