Digital Marketing and Social Media Manager - Remote Opportunity

About the Role

We are seeking a passionate and experienced Digital Marketing and Social Media Manager remote to join SOPHiA GENETICS. In this role, you will develop and execute global digital marketing initiatives that align with our mission to improve outcomes for cancer and rare disease patients worldwide. This is a hybrid position, requiring three days onsite at our Boston office.

What You'll Do

• Execute global digital marketing initiatives aligned with company strategy and regional needs.
• Translate global go-to-market strategies into digital campaign plans across established channels.
• Support regional teams in localizing and implementing messaging and campaigns.
• Develop and manage multi-channel campaigns to drive awareness and lead generation.
• Track performance metrics and recommend tactical optimizations.
• Manage website content updates and optimization for lead generation.
• Partner with content and field marketing to build strategic landing pages.
• Monitor inbound traffic, engagement metrics, and conversion rates.
• Develop and execute a global social media strategy across LinkedIn, X, YouTube, and emerging channels.
• Manage community engagement across platforms, responding to comments and discussions in a timely manner.

Requirements

• Degree level educated or equivalent in digital marketing, web design, communications, or related field.
• 5–7 years of experience in digital marketing.
• Experience working in international organizations preferred.
• Deep knowledge of CRM systems (Salesforce preferred) and marketing automation systems.
• Proficiency with Microsoft 365 Suite and Google Analytics.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Experience building and optimizing digital campaigns.
• Solid understanding of marketing automation and lead lifecycle management.

Nice to Have

• Experience in healthcare, life sciences, SaaS, or molecular diagnostics.
• Knowledge of GDPR, CCPA, and CAN-SPAM compliance.
• Experience with marketing automation platforms (Pardot preferred).
• Knowledge of social media advertising platforms.
• Experience with an ABM platform.

What We Offer

• Outstanding Medical, Dental & Vision with 90% Employer Contribution.
• Company matched 401K at 4%.
• Company-paid short & long-term disability insurance.
• 20 Days PTO, increasing to 25 with tenure; 5 Days Sick and 14 Public Holidays.
• Free Employee Assistance Program (EAP).