Talantix.io
Customer.io•05.03.26
AI SCORE 8.5

Demand Generation Manager - Remote Opportunity in Europe

$117K/year
RemoteB2B SaaS
Demand Generation•Marketing Automation•CRM•Campaign Management•Data Analysis

About the Role

Customer.io is hiring a full-time Demand Generation Manager to join our dynamic team. This Demand Generation Manager remote position allows you to work from anywhere in Europe, contributing to our mission of empowering businesses through effective customer engagement strategies.

What You'll Do

  • Develop and execute comprehensive demand generation strategies to drive qualified leads and increase brand awareness.
  • Collaborate with the marketing team to create targeted campaigns that resonate with our audience.
  • Analyze campaign performance metrics to optimize future initiatives and ensure maximum ROI.
  • Manage the marketing automation tools and CRM systems to streamline lead generation processes.
  • Work closely with sales teams to align marketing efforts with sales goals and improve conversion rates.

Requirements

  • 3-5 years of experience in demand generation or related marketing roles.
  • Proven track record of developing successful marketing campaigns that drive results.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience with marketing automation platforms and CRM software.
  • Excellent communication and collaboration skills.

Nice to Have

  • Experience in B2B SaaS marketing.
  • Familiarity with SEO and content marketing strategies.
  • Knowledge of digital marketing trends and best practices.

What We Offer

  • A competitive salary of $117,000 per year.
  • Flexible remote work environment.
  • Opportunities for professional development and growth.
  • Collaborative and inclusive company culture.
  • Health and wellness benefits.
Why This Job8.5 of 10

This Demand Generation Manager role at Customer.io offers a competitive salary and the flexibility of remote work, making it an attractive opportunity for marketing professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

→

Proficient in marketing automation platforms such as HubSpot or Marketo, with a strong ability to create and optimize lead nurturing workflows that drive engagement and conversions.

→

Self-motivated and adaptable, thriving in a remote work environment by effectively managing time and tasks independently while utilizing tools like Asana or Trello for project management.

→

Analytical mindset with experience in data analysis and A/B testing, capable of interpreting campaign performance metrics to refine strategies and improve ROI.

Learning Resources

→Demand Generation: A Guide to Lead Generationguide
→Marketing Automation Fundamentalscourse
→Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Knowarticle

Career Path

Demand Generation Manager(Now)→Senior Demand Generation Manager(1-2 years)→Director of Demand Generation(3-5 years)

Market Overview

Market Size 2024
$6.5B
Annual Growth
15.2%
AI Adoption in Marketing
60%
Investment in Marketing Automation
+25%
Labour Demand for Demand Generation Roles
+20%
Avg Salary for Demand Generation Manager
$80K

Skills & Requirements

Required
Demand GenerationMarketing AutomationCRM
Growing in Demand
Content MarketingSearch Engine Optimization (SEO)Customer Journey Mapping
Declining
Email Marketing (Basic)Traditional Advertising

Domain Trends

Increased Use of AI in Campaign Management
Over 60% of companies are now using AI to optimize their marketing campaigns, leading to a more personalized customer experience.
Shift Towards Account-Based Marketing (ABM)
ABM strategies are being adopted by 70% of B2B marketers, focusing on targeted campaigns aimed at specific accounts rather than broad audiences.
Rise of Data Privacy Regulations
With 79% of consumers expressing concerns about data privacy, companies are adapting their demand generation strategies to comply with regulations like GDPR.

Industry News

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