Talantix.io
Remote Position•08.03.26
AI SCORE 8.5

Customer Lifecycle Marketing Manager - Remote

$90K–$120K/year
RemoteB2B SaaS
Hubspot•Salesforce•Marketing Automation•Data Analysis•Customer Engagement•Project Management

About the Role

We are seeking a Customer Lifecycle Marketing Manager - Remote to join our dynamic marketing team. In this role, you will play a critical part in enhancing customer engagement and retention through innovative marketing strategies. As a Customer Lifecycle Marketing Manager, you will leverage your expertise in customer success marketing to drive meaningful interactions and foster long-term relationships with our clients.

What You'll Do

  • Develop and implement comprehensive customer lifecycle marketing strategies that enhance customer engagement and retention.
  • Utilize marketing automation tools like HubSpot and Salesforce to streamline customer communications and track engagement metrics.
  • Collaborate with cross-functional teams to create targeted campaigns that resonate with our customer base.
  • Analyze customer data and feedback to refine marketing strategies and improve customer experiences.
  • Lead projects focused on customer success, ensuring alignment with overall business objectives.

Requirements

  • 3-5 years of experience in customer lifecycle marketing or related field.
  • Proficiency in marketing automation platforms, particularly HubSpot and Salesforce.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and storytelling skills to convey marketing messages effectively.
  • Experience in B2B SaaS marketing is highly preferred.

Nice to Have

  • Familiarity with project management tools and methodologies.
  • Experience in healthcare or technology sectors.
  • Knowledge of account-based marketing strategies.

What We Offer

  • A comprehensive benefits package including medical, dental, and vision coverage.
  • 401K with company match to support your financial future.
  • Unlimited vacation policy to promote work-life balance.
  • On-demand learning programs for continuous professional development.
  • Engaging team activities such as cooking classes and yoga sessions to foster a fun work environment.
  • A commitment to diversity and inclusion within our workforce.
  • Opportunities to participate in community and industry events.
Why This Job8.5 of 10

This role offers a unique opportunity to lead customer lifecycle marketing strategies in a remote setting, with a strong focus on engagement and retention. The benefits package is comprehensive, supporting both professional growth and work-life balance.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Strong proficiency in Hubspot and Salesforce for effective customer segmentation and targeted marketing campaigns, with a proven ability to analyze data to drive customer engagement strategies.

→

Self-motivated and proactive work style conducive to remote environments, demonstrating excellent time management skills to meet project deadlines and manage multiple campaigns simultaneously.

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A strategic mindset with a focus on data-driven decision-making, possessing a minimum of 3-5 years of experience in customer lifecycle marketing, and a passion for optimizing customer journeys.

Learning Resources

→HubSpot Marketing Automation Certificationcourse
→Salesforce Marketing Cloud Basicscourse
→Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Knowcourse

Career Path

Customer Lifecycle Marketing Manager(Now)→Senior Customer Lifecycle Marketing Manager(1-2 years)→Director of Customer Marketing(3-5 years)

Market Overview

Market Size 2024
$12.5B
Annual Growth
14.2%
AI Adoption
65%
Investment in Marketing Tech
+30%
Labour Demand for Marketing Automation
+20%
Avg Salary for Customer Lifecycle Marketing Manager
$85K

Skills & Requirements

Required
HubspotSalesforceMarketing Automation
Growing in Demand
Advanced Data AnalyticsCustomer Journey MappingPersonalization Strategies
Declining
Email Marketing (Basic)Static Landing Page Design

Domain Trends

Increased Use of AI in Marketing
AI tools are being integrated into marketing strategies, with 65% of companies using AI for customer data analysis and segmentation.
Focus on Customer Experience
Companies are prioritizing customer experience, with 75% of marketers stating that improving customer engagement is their top priority for 2024.
Rise of Omnichannel Marketing
Omnichannel strategies are becoming essential, with 80% of consumers expecting a seamless experience across all platforms.

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