Lead Content Marketing Strategist - Remote

About the Role

We are seeking a Lead Content Marketing professional to join our team at Nelnet, where you will play a pivotal role in shaping our content strategy. As a Lead Content Marketing expert, you will be responsible for producing, analyzing, and optimizing custom content that aligns with our brand and inbound marketing efforts. This is a fantastic opportunity to work remotely and make a significant impact in the education sector.

What You'll Do

• Develop engaging strategies and content to attract and retain customers, focusing on achieving team goals.
• Undertake content marketing initiatives to achieve business targets.
• Partner with internal stakeholders to execute the go-to-market process, including communication and project execution.
• Collaborate internally to produce high-quality marketing content and provide thought leadership.
• Manage the editorial calendar, ensuring deadlines are met and content is delivered on time.
• Edit, proofread, and improve content with attention to SEO, voice, and tone.
• Analyze web traffic and engagement metrics to refine and optimize editorial strategies.
• Engage as a subject matter expert on audience sentiment and content performance.

Requirements

• Bachelor’s Degree or equivalent in Communications, Marketing, Advertising, Journalism, or Business.
• Minimum of 3+ years of B2B marketing experience, preferably in higher education content writing.
• Experience leveraging a marketing tech stack, such as HubSpot, Google Ads, Google Analytics, or WordPress.
• Strong initiative to stay updated on AI, new technologies, and marketing trends.
• Excellent verbal, presentation, and written communication skills.
• Ability to identify target audiences and craft unique strategies to reach them.
• Strong problem-solving and decision-making skills.
• Ability to work independently or in a group.

Nice to Have

• Experience in fundraising/donor management or public relations.
• Knowledge of SEO and persona targeting best practices.
• Creative mindset with a wide degree of creativity.

What We Offer

• Competitive salary range of $75,000 - $79,000.
• Comprehensive benefits package including medical, dental, vision, HSA, and FSA.
• Generous earned time off and 401K with student loan repayment options.
• Employee assistance program and stock purchase program.
• Tuition reimbursement and performance-based incentive pay.
• Short- and long-term disability coverage.
• A robust wellness program.
• Remote work flexibility and a supportive work environment.