Talantix.io
Remote Position•08.03.26
AI SCORE 8.5

Director of Demand Generation - Remote

$120K–$150K/year
RemoteB2B SaaS
Demand Generation•Marketing Automation•CRM Systems•Data Analysis•Account-Based Marketing•Lead Nurturing•Digital Marketing

About the Role

We are seeking a talented and experienced Director of Demand Generation - Remote to lead our marketing efforts in driving customer acquisition and growth. In this role, you will be responsible for developing and executing innovative demand generation strategies that align with our business objectives. You will work closely with cross-functional teams to optimize our marketing automation, CRM systems, and digital marketing campaigns.

What You'll Do

  • Lead the development and execution of comprehensive demand generation strategies to drive customer acquisition and revenue growth.
  • Collaborate with sales and marketing teams to create targeted campaigns that leverage account-based marketing (ABM) tactics.
  • Utilize data-driven insights to optimize marketing automation and CRM systems, ensuring effective lead nurturing and conversion.
  • Manage and analyze marketing performance metrics to refine strategies and improve ROI.
  • Oversee the implementation of lifecycle marketing initiatives to enhance customer engagement and retention.

Requirements

  • Proven experience in demand generation, digital marketing, or related fields, with a focus on B2B SaaS.
  • Strong understanding of marketing automation tools (e.g., HubSpot, Salesforce) and data analytics.
  • Excellent communication and relationship-building skills.
  • Experience with account-based marketing (ABM) and lead nurturing strategies.
  • Ability to work independently in a remote-first environment.

Nice to Have

  • Experience with AI optimization and machine learning applications in marketing.
  • Familiarity with SQL and data engineering concepts.
  • Knowledge of customer success management practices.

What We Offer

  • Remote-first work environment with flexibility.
  • Competitive compensation reflecting impact and expertise.
  • Flexible vacation policy and paid parental leave.
  • High-quality Medical, Dental, and Vision insurance.
  • 100% company-paid Short-Term and Long-Term Disability insurance.
  • Access to supplemental insurance for unexpected events.
  • 401k program to help secure financial goals.
Why This Job8.5 of 10

This Director of Demand Generation role offers a unique opportunity to lead innovative marketing strategies in a remote-first environment. With competitive compensation and comprehensive benefits, it's an attractive position for experienced marketers.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proven expertise in Marketing Automation platforms such as HubSpot or Marketo, with a strategic mindset to leverage these tools for optimizing lead nurturing and conversion rates.

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A data-driven decision maker who excels in data analysis using tools like Google Analytics and Tableau, capable of translating complex data insights into actionable marketing strategies.

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Demonstrated experience in Account-Based Marketing (ABM) approaches, focusing on personalized marketing efforts for high-value accounts, requiring a proactive and innovative mindset to engage with key stakeholders.

Learning Resources

→Demand Generation: A Guide to Marketing Automationguide
→Digital Marketing Specializationcourse
→The Ultimate Guide to Account-Based Marketingarticle

Career Path

Director of Demand Generation - Remote(Now)→Vice President of Marketing(2-4 years)→Chief Marketing Officer (CMO)(5-7 years)

Market Overview

Market Size 2024
$8.5B
Annual Growth
18.5%
AI Adoption in Marketing
70%
Investment in Marketing Automation
+25%
Labour Demand for Demand Generation Roles
+30%
Avg Salary for Director of Demand Generation
$135K

Skills & Requirements

Required
Demand GenerationMarketing AutomationCRM Systems
Growing in Demand
Content MarketingSEO OptimizationPredictive Analytics
Declining
Email Blast CampaignsTraditional Advertising

Domain Trends

Increased Focus on Personalization
73% of consumers expect personalized experiences, driving demand for tailored marketing strategies.
Integration of AI in Demand Generation
By 2025, 80% of demand generation strategies will leverage AI tools to optimize customer targeting and lead scoring.
Rise of Multi-Channel Marketing
Companies utilizing 3 or more channels for demand generation see a 250% increase in engagement rates compared to single-channel strategies.

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